Artera has revealed an addition to its range of solutions aimed at revolutionizing how providers manage patient referrals. With a history spanning nine years of development, Artera, formerly known as Well Health, has introduced a new feature called Artera Referrals, designed to address the persistent challenges faced by healthcare providers in completing patient referrals efficiently. The urgency behind Artera’s innovation stems from alarming statistics indicating that up to 50% of patient referrals to physicians remain incomplete, as reported by the American College of Physicians. Recognizing this pressing issue, Artera Referrals aims to assist providers dealing with referral leakage and management, which has emerged as a top priority for healthcare professionals, according to a recent Definitive Healthcare report.
The referral process, traditionally operating in manual approaches like outbound phone calls or paper-based methods, has long been a source of frustration for clinicians and patients. Artera CEO and founder, Guillaume de Zwirek, highlighted the common practices in hospitals, emphasizing the need for a more streamlined solution. Artera’s technology steps in to facilitate timely patient communications through automated referral outreach, real-time responses, and pre-visit communications, ultimately enhancing patient engagement and loyalty. Artera’s new capabilities offer a set of features tailored to meet the diverse needs of healthcare providers. The platform integrates seamlessly with electronic health records (EHRs) to automate referral outreach, enabling providers to customize communication based on various parameters such as schedule, authorization status, and referral location. Features like throttling queues and prebuilt workflow templates contribute to enhancing conversion rates and optimizing the patient experience.
Artera’s innovation extends beyond improving referral processes to addressing broader challenges within healthcare systems. The company’s Harmony platform serves as a centralized hub for managing patient communications across departments, consolidating disparate channels to deliver personalized messaging effectively. This integration is important as it streamlines workflows and minimizes message overload, creating a cohesive and efficient communication system. De Zwirek likened the platform to an “air traffic controller” for patient messaging, emphasizing its role in orchestrating seamless interactions.
With over 700 health systems leveraging its solutions to facilitate billions of communications annually, Artera continues to lead the charge in transforming patient communications. The company’s commitment to innovation extends to leveraging analytics and generative AI to further enhance communication modalities and language translations. By embracing emerging technologies, Artera aims to create more cohesive and accessible healthcare experiences for both patients and providers. Artera’s introduction of Artera Referrals marks a milestone in the ongoing journey to optimize patient referral processes and enhance overall healthcare communication. By addressing pain points faced by providers, Artera reaffirms its commitment to revolutionizing patient-centric care through innovative technology solutions. As the healthcare system continues to progress, Artera remains committed to driving meaningful change and allowing providers to deliver exceptional patient experiences.
